As we go about building a business, we are constantly thinking about the process itself, and the radical shift in the startup mindset away from the credo of “move fast and break things”.
Engagement is, by definition, about two sides. In the news industry we obsess about the shiny gadgets, the new tools and tactics of engagement. But we often don’t spend as much time listening to the people we serve.
The challenges for local publishers are immense. As Kinzen builds technology to connect citizens with sources of quality information, the local newsroom, journalist, newsletter writer, or curator is in our thoughts.
For the past two years, Kinzen has been trying to figure out how a shift towards personalisation could help enhance journalism’s communal purpose.