Kinzen was founded by Áine Kerr and Mark Little. They first worked together at Storyful, which Mark founded. Storyful was the first social media news agency and an early pioneer of the detection of misinformation on content platforms. Áine went on to become the Global Head of Journalism Partnerships for Facebook, based in New York. Mark went on to work with Twitter, as Vice President of Media Partnerships in Europe, and Managing Director of Twitter’s international headquarters in Dublin.